Cashflow planning

Break-even Calculator

How many units do you have to sell to keep the lights on? Fixed costs, sell price, variable cost — three numbers, one honest answer.

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Common questions

What counts as a 'fixed cost'?
Anything that doesn't change with how many units you sell — rent, your own salary, software subscriptions, insurance, accountancy fees, business rates. If turning sales off tomorrow wouldn't stop the bill, it's fixed.
What counts as 'variable cost per unit'?
Things that scale with sales: cost of goods, packaging, payment-processor fees, delivery charges, sales commission, hourly contractors. Each unit you sell adds these costs back on top.
What if my contribution margin is negative?
Then no number of units saves you — you're losing money on every sale. Either raise the price or cut the variable cost. The calc flags this with infinity (∞) so you don't talk yourself into 'volume will fix it'. It won't.
How do I include my own salary?
If you draw a salary from the business, include it in fixed costs. If you're a Ltd director taking dividends only, don't — dividends come from profit, not above the line. Be honest with yourself either way: you need to eat.
What's a healthy margin of safety?
Aim for actual sales to be at least 1.5× your break-even units. Below that, a bad month wipes out the year. Most stable small businesses run 2-3× — gives oxygen for marketing, growth, the unexpected.